West End Church
Phase I: communications audit
West End Church on the Upper West Side of Manhattan is a community with deep roots, curious spirits, and hearts set on God’s way of justice and peace. They want their neighbors, and the whole world, to know what they're up to, why it matters, and how to be involved, especially in this time when connection and community are so vitally important.
After leading a robust communications audit including a strategic retreat, series of interviews and a survey, we created a framework authentic to them through which to view their communication strategy. We then rebranded West End Church through a new logo and communication system, and built and launched their new website. We continue to provide on-going communications support as they live into their new look and articulated identity.
Phase II: fundraising
Alongside our on-going communications support, we work with West End to develop annual campaigns that reflect their culture, identity, theology of giving, and goals. Our work together has included:
creating opportunities for leaders to reflect on money narratives
creating and implementing segmentation of giving data to consider appropriate strategies
increasing volunteerism through training, ongoing coaching, and celebration
developing compelling communication pieces for multiples audiences and special occasions
