African Dream Academy Foundation

African Dream Academy Foundation: who are they?

The African Dream Academy Foundation (ADAF) was established to support the African Dream Academy (ADA) — a tuition-free, independent, co-ed school located in Monrovia, Liberia. By fundraising to support the school, the Foundation contributes to the Academy’s larger mission to break the cycle of poverty in Liberia through increasing the literacy rate.

Phase I: audit + retreat

After receiving a grant for board development, our team was hired to conduct a development audit and lead a board fundraising retreat. During our audit and retreat, we:

• reviewed fundraising procedures

• reviewed thanking procedures

• interviewed donors

• analyzed donor data to understand growth potential

• wrote comprehensive report with recommendations

• led fundraising retreat to present findings and work on money narratives 

Phase II: implementation

Taking the results and recommendations from our audit work, we led them through a 6-month process to revamp their fundraising efforts. During the implementation phase, we:

• created annual fundraising timeline

• wrote and designed case materials to match donor motivations heard during Phase I

• wrote and designed a donor website

• trained volunteers